Can two souls merge and speak the same language? The answer is yes.
The restyling of the logo started with the desire to combine the two intrinsic souls of the Yourban2030 brand, the more institutional and technological side as a no profit organization and the more artistic side that characterizes it.
From this desire stems the idea to join two font families seemingly different that, at the same time, spread their communicative strength. The new proposal is versatile, flexible, adaptable. It’s a game of joints, just as the synergies of Yourban2030 brand and its different ways to speak to people. The visual becomes a tangible and recognizable language.