For over 50 years, Postumia designs, prints, and creates packagings for food and shopping bags for retail.
They needed to give the company a more contemporary image, without losing sight of the its historic heritage, transferring in the logo restyling their past, their mission, and their continuous research and innovation geared towards the future and an international market.
Starting from the coil present in the historic logo, we simplified the shapes of the rollers with the sheet of paper, giving it a more modern look. The design is flat, recognizable, and memorable.
The font also went from lowercase to uppercase, showing through graphic the maturity of the brand with roots in Italy but headed towards a worldwide commerce.
The mission of the brand is captured in the payoff “Branded paper goods”.
