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Reeaaesn + Perpetua

Category
Business and services, Digital, Fashion and design, Industrial
About This Project

Perpetua is not just a pencil but a new way to rethink materials and objects. Through research, innovative production processes and new technologies, inevitable waste from industrial production otherwise destined to be destroyed, gain new life becoming design objects Made in Italy, unique worldwide.

 

The need was to refocus the objects, the Perpetua philosophy and its strengths under a new light, bettering the user experience to make it one of a kind.

CATEGORY

Digital

 

YEARS

2018-2019

 

WEBSITE

perpetua.it

From dark to white, from graphite to clarity.

 

The new website sums up the elegance of the brand, under the banner of minimalism and user experience, highlighting the values of Perpetua, its resellers, and the brand partners. 

 

The new visual was reimagined to deliver in an immediate way all the information concerning the brand and its objects, in a new and easier way.

``INNOVATION AND PHILOSOPHY MEAN #PERPETUAPHILOSOPHY.``

Make it social