2019 for Luna Park is a year of news that consolidates and grows the experience of living one of the most iconic places in the United States. New rides, new food locations with specialties to try and a new arcade inspired by the eighties, while waiting for 2020, which marks the tenth anniversary of the renovated amusement park made in Coney Island.

A day at Luna Park is easier than a ride. Is a live experience, a place where to spend happy moments with family and friends. Coney Island is a true destination where you can build joyful memories. This is where the campaign “Coney Island, destination… Fun, Thrills, Eats, Beach, Summer, Memories” started.

CATEGORIES

Advertising , Graphic design

YEAR

2019

Caratti e Poletto signs off the multichannel OOH for the 2019 season, on-air from April to October on all outdoor advertising (station domination on the main metro stations in New York and Brooklyn), dynamic (buses with banners and digital displays), posters and bus stops.

The campaign is also digital (web, social advertising and digital signage) for which was managed a media plan with sponsored posts on search engines and display (Google and Bing), native advertising and social media (Facebook, Instagram, Snapchat, Twitter and Spotify), oriented towards ticket purchase and brand awareness.