CARATTI E POLETTO ADV
PASSIONATE SINCE 1971.

We specialise in building and managing brand image for a company, a product or a service.

MANIFESTO

WE ARE PASSIONATE. WE MUST BE!

The rules of advertising, communication, and marketing are ever-changing.
They change before society changes, they follow new technologies, they anticipate human relationships, but they still keep strong ties with culture and tradition. This happens in a brand, a product, or a service. Yet it is passion what really bonds research, knowledge, and creativity together to conceive projects and ideas, which may sometimes also impose change.

We are passionate every time we approach a new product: In order to convey it in the best possible way we have to know it in depth and become experts in that particular sector.

We are passionate when we contribute to making a company successful, because they have believed in us and found that our professional and creative support was what they needed.

We are passionate about new challenges ahead, because any of them may be the chance for personal growth.

We are passionate when the printing house delivers us the previews of the latest publication we have made with absolute dedication and meticulous search for paper and special effects.

We are passionate whenever we flip through a newspaper and see the advertisement we sent just the day before.

We are passionate when we are stuck in traffic and see our latest campaign on a 6×3 banner.

We are passionate whenever it is one of our jingles that creeps into (!) two songs on the radio or it is one of our commercials that stops (!) our favourite live TV show.

We are passionate the day after a website has gone online, and we cannot wait to analyse access statistics and study its performance;

when the latest ‘ingenious’ improvements have increased the visibility of the most recent newsletter;

when the AdWords ads give tangible results to a web project, or a post on Facebook sparks off comments and debates, which increase target customer loyalty;

when we browse through the digital brochure of one of our clients on iPad;

when we see someone taking a picture of a QRcode to discover the surprise it hides;

when people start memorizing the name we have made up for a product;

when the shopping trolley of the person next to us has the packaging we have studied, designed and made with great care and all the enthusiasm we can.

EVER SINCE 1971, WE HAVE BEEN STRONGLY PASSIONATE.